The reviews can be faked. Anyone can submit a review to these sites, giving no guarantee that the reviewer is an actual customer and not a competitor, employee or spammer attempting to manipulate opinions about the hotel.
"Fake reviews happen all the time - but proving it, quantifying it, is very hard"
"Anyone can write a product review, and everybody reads them. But can you trust them? I refer, of course, to reader or user reviews"
"some sellers are resorting to underhanded methods like feeding bogus merchant reviews"
With Verified Reviews™, we have analysed user reviews and ratings only from major travel websites that accept reviews from verified, paying customers. We then summarise reviews in simple, easy to read snippets, one for each of the various elements specific to the hotel (eg. rooms, staff, food and so on), that users mentioned in their reviews. This allows you get a true, complete overview of the hotel, usually in less than a minute.
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